From The Literary Supplement

by Paul Quinn

In his recent work Douglas Coupland has increasingly plunged his characters headlong into the kind of major life-changes that occur beyond the mere ebb and flow of consumer predilection, as we pass inexorable from one marketing age range to another. Coupland's characters have negotiated - or are about to negotiate - the new areas of experience that lie beyond the lucrative 18-35 category, and a tremulous, "what's it all for?' hankering for depth and transcendence has descended on them.